Green Flower – Cannabis Advocacy Program

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Join the movement for change with the Green Flower Cannabis Advocacy Program. This comprehensive training is meticulously crafted for individuals passionate about cannabis reform and eager to make a meaningful impact in the world. Whether you’re an activist, a student of law or policy, or simply someone who believes in the transformative power of cannabis, this program is your pathway to becoming a powerful voice in the cannabis advocacy community.

Target Audience

This program is ideal for aspiring and current cannabis activists, policy makers, legal professionals, and anyone committed to advancing the cannabis cause. It’s tailored for those looking to deepen their understanding of cannabis laws, engage in effective advocacy strategies, and drive policy change at local, national, and international levels.

Key Benefits

• In-depth Legal and Policy Education: Receive comprehensive training on the legal landscape surrounding cannabis, including current laws, historical challenges, and future policy considerations. Equip yourself with the knowledge to navigate and influence the complex legal framework of cannabis.
• Strategic Advocacy Skills: Learn from seasoned activists and experts in cannabis advocacy. Gain practical skills in organizing campaigns, engaging with policymakers, and mobilizing communities for cannabis reform.
• Networking and Collaboration Opportunities: Connect with a network of like-minded individuals and organizations. Collaborate, share insights, and strengthen your advocacy efforts through collective action.

Empower Your Advocacy with Green Flower

The Green Flower Cannabis Advocacy Program provides:

• Expert-Led Modules: Dive into a curriculum designed by leading advocates and legal experts. Explore topics such as the history of cannabis prohibition, strategies for effective advocacy, and the role of cannabis in social justice.
• Interactive Workshops and Webinars: Participate in live sessions that foster discussion, idea exchange, and practical advocacy training.
• Community Support and Resources: Access an extensive network of advocacy groups, legal resources, and campaign tools. Join an engaged community of advocates working together to propel the cannabis movement forward.
• Certificate of Completion: Achieve recognition for your commitment to cannabis advocacy with a certificate from Green Flower. Enhance your credibility and demonstrate your expertise in the field.

Be the Change with Cannabis Advocacy

The Green Flower Cannabis Advocacy Program is more than just a training course; it’s a call to action. Stand at the vanguard of cannabis reform, equipped with the knowledge, skills, and network to make a lasting impact. Enroll today and turn your passion for cannabis into powerful advocacy for change.

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Green Flower – Cannabis Advocacy Program

Course Description

Since its founding in 1970, NORML has provided a voice in the public policy debate for those Americans who oppose marijuana prohibition and favor an end to the practice of arresting marijuana consumers. A nonprofit public-interest advocacy group, NORML represents the interests of the tens of millions of Americans who use marijuana responsibly.

During the 1970s, NORML led the successful efforts to decriminalize minor marijuana offenses in 11 states and significantly lower marijuana penalties in all others.

Today, NORML continues to lead the fight to reform state and federal marijuana laws, whether by voter initiative or through the elected legislatures.

Combined with a wealth of practical recommendations on connecting with the public about cannabis in public spaces, this course will help take your cannabis advocacy skills to the next level.

Curriculum

Included Course Modules + Sample Content

Start Here – Welcome to the Cannabis Advocacy Certificate Program

Welcome to NORML’s Cannabis Advocacy Certificate Program, powered by Green Flower.

This program discusses how to shape public opinion while advocating for the legal, safe, and responsible use of marijuana.

There are ten required modules and a final exam that you will be expected to successfully pass in order to receive your Cannabis Advocacy Certificate.

How Advocacy Moves Cannabis Forward

In this course we will discuss the importance of cannabis advocacy and why it is needed in business, industry, and education. Learners will explore the social stigmas that surround cannabis and the resulting implications of those socially held beliefs. Finally, we will introduce you to an organization called NORML, and through the study of their history and origin, we will gain insight on the contributions that directly impacted advocacy within the cannabis industry.

Cannabis Advocacy: Past, Present, and Future

In this course we will provide an overview of some key concepts surrounding cannabis advocacy. We will then review the current landscape in cannabis advocacy discussing momentum and progress and what efforts went into those victories. Finally, we will discuss who should take an interest in this type of work and how they can become involved.

The Path to Influencing Cannabis Policy

In this course we will assess voters’ sentiment and highlight various factors that have successfully influenced public opinion in favor of cannabis policy reform. Then, we will review the present legal status of cannabis in the United States and examine current political trends at the state and federal level. Finally, we will look to the future and address the prospects for future reforms at the federal level.

How to Set Goals & Achieve Your Advocacy Objectives

In this course we discuss the importance of relationship building and messaging. After which there will be an overview of organization and goal setting and what it takes to achieve objectives. Finally, we will explore the various elements of fundraising and volunteering as an important component to success.

Strategies to Succeed in Cannabis Advocacy

In this course we will go over the various ways to get involved in cannabis advocacy and meeting elected officials in your state. Next we will discuss the importance of knowing the political landscape. Finally, we will review legislative research: identifying a problem & path forward, limitations in your community and what the current laws are and what needs to be changed.

Messaging & Framing: How to Gain Public Support

This course will break down and explain the steps involved in messaging and framing and why they are important. Next, we will highlight the importance of clarifying for the voters why they should support a specific issue. Finally, we will discuss a Virginia case study to assist in crystallizing some of the main components that we have discussed thus far.

Coalition Building & Legislative Allies

In this course we will discuss how to identify the right advocate voices. Next, we will explain how to build alliances and partnerships with those advocates. Finally, will review a Texas case study to further support some of the major points of this course.

How to Deliver Your Message to the Media

In this course, we’ll discuss the proven methods and strategies to successfully deliver your message to the mainstream media. We will actively explore a range of media related topics, including responding to reporters, drafting press releases, placing op-eds, and organizing press conferences.

Lawmaker & Voter Engagement: the Keys to Your Success

This course will give a brief overview on lobbying. Then, we will discuss the importance of voter engagement. Finally, we will review an example of lawmaker & voter engagement in the form of an Illinois case study.

Implementation & Protecting Progress

This course will provide an overview on after action strategies following the passage of statewide reform legislation. We will address opportunities for instituting broader cultural reforms, such as addressing workplace discrimination and providing relief for those with past criminal records. Finally, we will provide examples of jurisdictions where advocates have successfully pushed for and implemented additional legislative gains post-legalization.

Cannabis Advocacy Final Exam

The Cannabis Advocacy Certificate final exam contains 30 multiple-choice questions, and learners will be required to achieve a final score of 80% to pass the program and receive their certificate.

Learners receive two attempts to successfully complete the final exam.