Alisa Rose – Marketing For Makers Academy 2.0

Module 1

BUSINESS CLARITY

This module is essential for your business’s success. Most Etsy sellers skip this step (some don’t even know it exists)! This module is about slowing down to speed up. Get complete clarity about your business.

Module Highlights

• Find your PROFITABLE niche (financially) emotionally). We’re in this for the long-haul, so let’s get clear on what kind of business will support us monetarily and light us up passionately.
• Find out what the market needs. We aren’t playing guessing games. You’re given a strategy to produce real and accurate data to uncover who you serve and what they want so purchasing your products become a no brainer.
• Eliminate competition If you clearly define your unique selling proposition and show how it stands out from the rest, there is no market saturation. Let’s get to the bottom of how you can rise to the top!

Module 2

CONVERSION OPTIMIZATION – OPTIMIZE YOUR SHOP

Your conversion rate refers to the percentage of visits that result in sales. Let’s make purchasing from your shop a no brainer by correcting all the things that might be making some people leave your shop and go to your competitors.

Module Highlights

• Learn how to interpret your stats and set goals. We must know where our current position is before we can plan for where we want to go.
• Knowledge is power. Understand how the Etsy algorithm works and use it to your benefit to increase your listings ranking.
• It is important to understand what shoppers are subconsciously looking for when they shop. This will make a big difference in your conversion rate. Know the exact photos you need to include in your listings and what to say in your descriptions in order to convince shoppers to hit that buy button.

Module 3

INCREASE ETSYTRAFFIC + REVENUE

Now that you’ve increased your conversion rate by fixing your existing offers, let’s drive that Internal traffic with a killer Etsy SEO strategy and increase your overall revenue like a pro with more marketing tactics.

Module Highlights

• You’ll never have to wonder if it’s your SEO ever again with this fool proof Etsy SEO strategy. Expect a huge increase in traffic to your website and increased sales.
• Optimizing doesn’t end there. We’re not done optimizing…
• And if that’s not enough, learn how to find new product ideas based on data and market research so they’re bound to sell!

Module 4

DRIVE EXTERNAL TRAFFIC WITH PINTEREST

No more relying on Etsy to drive all of your traffic. How to use Pinterest Right way and double, triple, quadruple, your traffic.

Tailwind allows you to PLUS GROW + AUTOMATE Pinterest traffic. These strategies will help you create a traffic boom.

Module Highlights

• Make your Pinterest profile a magnet for your target audience by optimizing it.
• Find out the best ways to use VIRAL pins, and how to create a pinning strategy. works.
• Use my keyword research strategy as a guide to dramatically increase the reach of your already optimized pins.

• [BONUS] Learn how to use Tailwind to schedule pins in advance so you can spend more time doing other things in your business.
• [BONUS] Tailwind Tribes can help you expand your reach and increase awareness for your brand.
• [BONUS] Find out how Smartloop can help your top performing pins receive more views, repins and traffic to your shop.

Module 5

BUILD YOUR LIST

With a conversion rate of only 2-3% think about how that number could increase if we captured the email’s of the people who chose NOT to buy at first, but then convinced them later down the line with email marketing… That’s why email is STILL the number one way to convert prospects into customers and why every business needs an email list.

Module Highlights

• Select the right email provider for you and learn how SCRATCH can help you grow your email list.
• How to create an irresistible opt-Offer something that will draw the right people to your list.
• Know exactly what to say in the emails to your new subscribers to get them to KNOW, LIKE, and TRUST your brand.

Module 6

CREATE A CONTENT PLAN

Modern businesses need content marketing, even if they are product-based. It increases visibility and awareness (not everyone is product-aware). This module will help you create your profit-driven content marketing plan.

Module Highlights

• Social media overload is over! Pick just a few platforms and create a content marketing strategy for success.
• Don’t get lost in the details of what content to promote your company. Find out what content you should post and what to SAY in your copy. Also, learn when to promote.
• You shouldn’t allow them to check out your free content, then let them go! You should build your content marketing sales funnel to capture prospects email addresses, and then convert them into clients down the line.